DO YOU NEED A BRAND MAKEOVER?

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Hey there! Thank you for taking the time to complete my quiz.Your individual report is compiled in the PDF attached.
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Many thanks,Lena Gosik-WolfeBrand Strategist for Women-Owned Businesses | Designer <a target="_blank" href="https://lenadesigns.studio/">lenadesigns.studio</a>
Next Level
Available values for Topic 1
Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.
Imagine you are on stage giving a TED Talk, how do you feel knowing that your company logo will be displayed behind you?*
- Insecure, I don’t know if it's good or bad or what it says about me
- Cringe! It doesn't reflect me at all, I don't want to be judged on it
- Ok, it’s not that exciting but it does the job
- Proud, it looks great and represents who I am
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Confidence
Available values for Topic 2
Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.
When you hand someone your business card, do you feel professional and confident?*
- No! I feel like a fraud and hope they won't find out!
- I hide behind my work, I don’t like to put myself out there
- I try to project confidence, but always feel a hint of self-doubt
- Yes, very! I know the value of my business and what I offer
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Ideal Clients
Available values for Topic 3
Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.
Would you be able to describe your ideal client?*
- I have no idea what makes a client ideal
- Vaguely, but I don’t want to limit my audience
- Yes, but I’m not sure how to reach them
- I know exactly who they are, what they need and where to find them
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Visuals
Available values for Topic 4
Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.
When potential clients visit your site, do they get the sense that you are an expert in your field, with high-quality offerings from the look and feel?*
- I don't know, I do it myself and just go with what I like
- No, It’s confusing my clients and hurting my sales
- It could communicate my message better
- Absolutely, my designer managed to truly translate my values into visuals
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Messaging
Available values for Topic 5
Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.
Do you think people know why you’re the expert they need?*
- There’s so much competition, it’s impossible to stand out
- I don’t know what sets me apart so I doubt they will!
- I talk about the value of my products and services but I need to do more
- Yes, I’ve built trust with a loyal client base who advocate for me time and again
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Alignment
Available values for Topic 6
Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.
Are your actions in business always in line with your brand vision and values?*
- Vision and values?
- No, things have gone off track
- Most of the time, but it’s not always possible
- Yes, I revisit my vision and values often and have a strategy to keep me on track
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Expertise
Available values for Topic 7
Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.
How do you feel when asked for your expert advice?*
- Like running away! I’d refer them to an actual expert
- Awkward and worried they won’t see me as credible
- Good, I know my stuff and am happy to help, if asked
- Amazing, I love sharing my knowledge, skills and passion with others
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Website
Available values for Topic 8
Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.
Your website can do 90% of your selling for you in theory, is yours working hard enough?*
- I’m yet to launch a website
- I only have a basic one, so probably not
- It’s getting traffic, is that enough?
- I’ve put in a lot of work and it’s performing well
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Segmentation
If someone advised me to spend $5,000 on my business, I would...*
- Avoid it at all costs because I want to do things as cheaply as possible
- Would be a little intimidated, yet with a proven system, I would do it
- I know it’s what any serious entrepreneur needs to do to grow a real business
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How long have you been in business?*
- Just getting started
- 1 - 5 years
- 5 - 10 years
- 10+ years
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Final Details*
One final step before we email you through your PDF report which includes:
Your brand confidence score
Your key areas of improvement
Ideas to elevate your brand
Your personalised report will be emailed to you along with relevant tips supporting your score. View our Privacy Policy
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Identify the lowest topic number
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Showing the {N} lowest Key Areas of Improvement
- LOWEST(N) ~> LOWEST(2)
- HIGHEST(N) ~> HIGHEST(2)
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OR: use MIN / MAX and check to is Identify the lowest topic number on Appearance tab
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Topic 1 Yes Most Important
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Topic 2 Yes Most Important
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Topic 3 Yes Most Important
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General Feedback text for Overall score of 0-33%
From your self-identified score, it appears that you’re struggling or frustrated with your brand, or perhaps you’re just not sure where to start and could really use some help.
General Feedback text for Overall score of 34-66%
From your self-identified score, it appears that while you’re comfortable with your current branding, you recognise that it could do with some improvement in order to position you as the go-to expert in your industry.
General Feedback text for Overall score of 67-100%
From your self-identified score, it appears your brand is working hard to shine a light on your expertise and unique offering.Congratulations! Read on to find out how to continuously leverage your brand to sustain success and grow.
Topic 1 Key Area of Improvement
Next LevelMany businesses fall into the trap of using the same logo or branding that they've had for years, without ever taking a look at how effective it really is.The hard truth is that although your brand might look great, that doesn't mean it’s working for you. If it isn't helping you to achieve your goals, it's time for a change.An effective brand will:<ul><li>Attract your dream clients</li><li>Position you as the go-to expert in your field</li><li>Enable you to charge premium prices for your services and create a lasting legacy</li></ul>Give your brand a tune-up by following these steps:<ul><li>Regularly revisit your brand strategy to make sure it’s aligned with your goals</li><li>Keep your big picture vision top of mind and let it guide everything you do</li></ul>Branding is the cornerstone of your business and the key to success and growth. If you’re ready to elevate your business, a crucial first step is to build a brand strategy that reflects your business values and sets you apart as the go-to expert your clients need.
Topic 2 Key Area of Improvement
ConfidenceYou’ve got a unique offering and a great business. But you know in your bones, that it can be even better. You want to share your vision with the whole world and show that your business has arrived as a brand. So, what’s stopping you?It’s time to get out of your own way.Selling is much easier when you can silence that annoying inner voice telling you that you're not good enough. When we show up for our clients, shining with pride and confidence, we have an energy that makes them want to get closer to us.If you’re ready stop the self-doubt and reach the potential you know is possible, here are some tips to get you started:<ul><li>Remember, gaining confidence is about changing your mindset, you’re in complete control of the image you project.</li><li>Avoid negative thinking and stop expecting the worst case scenario or assuming that people are thinking badly of you. Focus on the best outcomes, happiness and positivity are infectious!</li><li>Push yourself- changing behavior isn’t easy. Challenge yourself to get out of your comfort zone and the fear will soon subside.</li></ul>Using these tips will help you start turning your business into a brand. A brand that is an authentic reflection of you and what you stand for is an invaluable tool for feeling confident and ensures your clients feel it too.
Topic 3 Key Area of Improvement
Ideal ClientsFirst and foremost, It’s important to understand who you are trying to sell to in order to figure out how to get them to listen to the story you’re telling.This is something that SO many business owners struggle with.The best way to reach your dream clients is by understanding who they are, what makes them tick and then speaking with authority.The absolute hardest lesson for most entrepreneurs is recognizing that your brand is less about what you like and more about how you want your audience to feel as they interact with you.Knowing your ideal clients' priorities, values, fears, and desires can help you tailor a message that resonates deeply with them.
Topic 4 Key Area of Improvement
VisualsAre you a Canva pro? If the answer is yes, fantastic! But, do you know if what you’re creating is helping or hurting your business? Even if you’re a visual pro it is possible that it might be confusing your clients and hurting your sales.Your visual branding means nothing if it doesn’t tell your audience a consistent story.We all know that first impressions are everything. It’s not just about being able to hit the dance floor without feeling self-conscious (although it helps), but also about making sure you’re putting your best foot forward in every interaction.The way you present your business to the world is a reflection of our values, and the people you want to attract into your life. While your brand might look great to you, how it communicates your vision and how your audience perceives it is what counts.Here are some things to think about when creating your visual branding:<ul><li>Do your brand assets reflect your audience?</li><li>Which colors best communicate your message?</li><li>What attracts customers or clients to an existing business in your industry?</li></ul>
Topic 5 Key Area of Improvement
MessagingWith so many choices, your potential clients can easily become confused. So, it's more important than ever to show them why you’re the perfect person to serve them. What can you do to set yourself apart from the competition?From providing superior service, offering unique products, to simply being the friendly face in the crowd - it's essential you stand out in the ways that matter to your people.You need to show your clients what makes you the best choice in order to build a loyal base of customers who will not only keep coming back for more, but will become your brand advocates!Don't be afraid to show off what makes you special. That’s the key to success.
Topic 6 Key Area of Improvement
AlignmentIt's a familiar feeling—you get caught up in the day-to-day and you forget just what it is you're working towards. The pressure to make sales and finding the time to just get things done can cause us to lose sight of the big picture.But once you stray from your vision and values, you become inauthentic, which undermines everything you do and is a barrier to success and growth.Ask yourself, "Does my strategy align with my brand vision and values?" If the answer is no, then it's time for change.If you’re ready to take your brand to the next level, you have to make sure that every action clearly reflects what you stand for.Sticking to your brand values isn't just about being ethical—it's about being strategic. When you're clear on who you are, what you stand for, and why you do what you do, it's much easier to make decisions that align with those values.The first step to elevating your business is to make sure that you have clearly defined vision and values. After that, your brand strategy is a map that will achieve your vision.
Topic 7 Key Area of Improvement
Expertise‘Imposter Syndrome’, it's a phrase that has hit the mainstream in recent years. But despite knowing that more than 70% of people experience it, and despite your education, experience, and accomplishments, you still feel like a fraud.The lack of confidence and fear of judgment that comes with Imposter Syndrome prevents you from standing by your decisions or even making them in the first place. The fear of being ‘found out’ can manifest into a fear of success itself! Why take the risk when things are going ok? Because, if you don’t, you won’t just be treading water, you’ll disappear altogether.When we understand who we are, what we do and how we can serve our ideal clients better than anyone else, we act with 100% clarity and everything else falls into place. Try to capture the essence of who you are, what you do, and how you serve in one sentence and use it as a mantra in everything you do.
Topic 8 Key Area of Improvement
WebsiteIn today's business world, first impressions are often made online, long before any face-to-face interactions take place. That’s why it's essential that your website makes a good impression. If it doesn’t, you could be missing valuable opportunities.Think of your website as your virtual storefront, it should be:<ul><li>Well-designed, strong and consistent with professional, on brand images</li><li>Easy to navigate</li><li>Clear with information about your products or services and who it’s for</li><li>Written using language and tone that resonates with your ideal clients while taking them on an emotional journey that reflects their goals and challenges</li><li>Most importantly, it should project a professional image that instills confidence in potential customers</li></ul>When a person visits your website for the first time, they are going to be largely influenced by your visual branding. If you aren't sending the right message and representing your brand accurately, you could lose your audience’s attention.
Call to Action 1
It is important to remember that if you have an unclear brand strategy or if you're unsure about what your strategy is then it is going to affect everything else. But I'm here to help!My Brand Radiance Activator helps by simplifying this process and guiding you through everything step by step. After just one day with me, you'll know what your strategy is and what you need to do to implement it effectively. <a target="_blank" href="http://lenadesigns.studio/brand-radiance-activator">Click here </a>to book your Brand Radiance Activator today!
Call to Action 2
Let's get you and your brand on track to the next level of success. Find out if my services would be a good fit for you with a quick <a target="_blank" href="https://calendly.com/boss-babe-chat/fit-call/" />15-minute call here!</a>
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Testimonials
Testimonial 1
"Working with Lena forced me to really dig in and uncover the heart and soul of my brand. I gained so much clarity from the experience - it was worth it for that alone! Plus, she is incredibly thoughtful and thorough and was a joy to work with."- Michelle Castillo
Testimonial 2
"Lena is exceptional at what she does. She knows exactly how to bring the feeling, texture, and mission of your business and brand to life. Her expertise in conceptual art and brand strategy gives you the edge you need to continue to grow your brand with authority. Lena listens and is so patient with you along the way. If you're clear on what you want and ready for others to know who your business is for then work with Lena."- Nikita Williams
Testimonial 3
"I've been in business a long time and as my business scaled I realized it was time for a rebrand. The process with Lena was just beautiful. She really gets to know the heart of the business and brings your goals to life. I couldn't be happier!"- Renee Hughes
Testimonial 4
"Lena was able to take the vision I had and make it even better. She communicated with me, heard what I was saying, and worked with me to make my logo just perfect. She gave me a variety of options, and she was able to walk me through the process. Her knowledge and explanations of why she chose the colors or images she did, shows her passion and knowledge for what she does. I highly recommend Lena, and am looking forward to working with her again in the future!"- Bryanne Adler
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Overall Current Percentage
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E.g. Total of 6 questions is 4x6 = "24". Total of 8 questions is 4x8 = "32". etc
All topics have 100% scored - Message
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Key Area(s) of Improvement Title

Testimonials